iOS app to help branch employees and customers adopt digital tools to transform customer engagement from transactional to a money management advisory relationship
METHODS
Contextual interviews & observations
Stakeholder interviews
Prototype user testing
Content mapping workshop
Experience mapping workshop
Pilot launch study
User feedback survey
COLLABORATORS
Business managers
Project managers
App users - employees and managers
Front-end developers
Enterprise architecture
Researchers
Software delivery
Designers
Legal and compliance
Communications
Branch leadership
METHODS
Service Blue Print
Wire framing
Rapid Prototyping
COLLABORATORS
Business managers
Project managers
Systems architects
Business architects
Back end developers
Enterprise architecture
Branch leadership
App users - employees and managers
