RESUME


UNDERSTAND

  • Persona profiles
  • Walk-a-mile immersion
  • Stakeholder interviews
  • Contextual Inquiry
  • Task analysis
  • Heuristic Review
  • Remote and moderated usability testing

EXPLORE

  • Journey mapping
  • Use cases + scenarios
  • User flows
  • Service blueprints
  • Concept sketches
  • Wireframes + mock ups

CREATE

  • Rapid prototyping UI layouts and interactions
  • Moodboards + UI illustrations + visuals
  • Design system + style guide
  • Content auditing + managment
  • Building, publishing, and updating apps with Adobe Experience Manager

COLLABORATION

  • Design strategy and project presentations
  • Design sprint facilitation
  • Partnering in Agile sprint planning, grooming, refinement
  • Working with developers, systems architects, business analysts to inform product design
  • Vendor/contractor relationship management

EXPERIENCE

  • Digital Experience Product Manager, PNC, November 2016 - Present
    • Leading experience design and work to advance UX processes for internal customer relationship management software
    • Providing project status reports using workflow software
    • Designing user flows, architecture, prototypes and pixel perfect visuals for proprietary iPad applications to support digital channel adoption
  • Marketing Experience Designer, Summa, February 2016 - November 2016
    • Creating and managing design project development plans
    • Collaborating with marketing, internal software and design leadership to build inbound marketing campaign experiences 
    • Managing and collaborating with creative and technical vendors on website design, visual asset creation, and collateral creation

  • Senior Graphic Designer, Brunner, Inc., October 2014 - December 2015
    • Design management for digital and traditional marketing campaigns
    • Updating style guide to reflect digital standards and new design elements
    • Client project and stakeholder management, agency resource allocation
  • Graphic Designer, UPMC Health Plan, May 2006 - September 2014 
    • Collaborating with marketing manager, writers, internal business managers and leaders, to design digital marketing campaign experiences 
    • Art direction for digital and print newsletters, micro-sites, and email campaigns
    • Design and production management for product brochures, communications
    • Informing design with KPI analytics, a/b testing, focus group data, stakeholder interviews, walk-a-mile immersion   
  • Graphic Designer, ADVO, Inc., August 2005 - May 2006
    • Informed direct mail designs using marketing research data, collaborated with sales team and designers to pitch campaign creative   
  • Freelance Art Director + Designer, September 2002 - August 2005
  • Senior Graphic Designer, Builders’ Edge, October 2000 - September 2002
  • Graphic Designer, Douglas Laboratories, June 1996 - October 2000

Tools

  • InVision
  • Sketch
  • Adobe XD
  • Adobe Experience Manager
  • Adobe Creative Suite
  • PowerPoint

PROFESSIONAL DEVELOPMENT AND EDUCATION

  • Fundamentals of Innovation through Human-Centered Design, LUMA Institute, February 2016
  • Initiating and Planning Projects, University of California, Irvine, Coursera 2015
  • Content Strategy, Northwestern University, Coursera 2015
  • Human Computer Interaction Course, University of California, San Diego, Coursera.org, 2014
  • Bachelor of Science, Graphic Design, La Roche College Pittsburgh, PA 1996